Services

Strategy led creative to engage consumers and evoke emotion.

Persona Studio is a Manchester based brand & digital design agency (we are certified B Corp) specialising in brand identity, campaigns and websites for product, lifestyle, destination, hospitality, culture and technology clients. We help create communities with integrity. A creative studio that has, for the last 15 years, specialised in developing destination brand and digital experiences that Create Feeling. We believe empathy, combined with hyper personal design experiences, is the secret to connecting people with place.

We have delivered flagship brand systems and digital platforms that celebrate space, place, product and culture. When this emotive reaction happens, we know we’ve done something beyond answering a brief, we’ve created feeling. We’ve connected people with a brand. And that’s what truly leads us.

Our services are grounded in a strategic creative approach.

At Persona Studio our services span across strategy, branding, website design & website build but include far more nuance, we work on campaign, art direction and creative direction right through to digital application, conversion rate optimisation and most things in between.

Our teams were formed of two specialist workflows, we have our strategic brand and campaign team that work closely with our web design and web development team, this in-house collaboration forms part of our core value proposition for clients across a range of sectors.

In the Property and Real Estate Sector specifically we combine deep expertise in placemaking with a human centred, collaborative approach and we listen to the people who live, work, and visit the city, embedding their voices into every decision. Our team excels at translating complex insights into clear, compelling narratives and visuals that reflect a city’s character, heritage, and ambitions. Beyond branding, we create frameworks and activations that ensure the identity lives and grows over time, fostering civic pride and meaningful engagement.

Service led by an experienced senior leadership team.

Lee Isherwood – Design Director (Brand)

20 years personal experience in brand design with 10 years at Persona Studio. As a multidisciplinary Designer and Creative Director, Lee leads on servicing strategic brand design, campaign creative and delivery. Lee also founded and and leads Manchester’s Finest a local media platform (long story.)

Tom Davies – Design Director (Digital)

With 17 years of experience in digital design and 10 years building and leading Persona Studio, Tom brings a deep understanding of how thoughtful design can create more human, intuitive and emotionally engaging digital experiences. He leads the studio’s UX, UI and digital design offering, combining strategic thinking, user research and an understanding of human behaviour to shape experiences that balance customer needs with commercial objectives. From early discovery and digital strategy through to design direction and delivery, Tom ensures every decision is grounded in empathy, creativity and a clear sense of purpose.

 

Paul Crookell – Technical Director

With over 20 years of personal experience and 10 years at Persona Studio in digital technology, development and infrastructure, Paul brings a wealth of technical expertise to the studio. He leads Persona’s development and technical delivery, combining a deep understanding of complex digital systems with a passion for creating intuitive, seamless user experiences. From technical strategy and architecture through to development and delivery, Paul ensures technology works in harmony with design, creating robust, scalable digital experiences that put people first.

Liz Birkbeck – Studio Manager & Operations

25 years personal experience with 5 years at Persona Studio in production, delivery and studio management, Liz leads on servicing all project operations and ran our successful B-Corp Accreditation and champions inclusivity, diversity and equality within the studio and personally.

Brand and Campaign services for a strategic agency.

Branding – We work on strategic branding projects from naming through to brand guidelines and asset output. We have 12 years experience in strategic brand approach and branding for a wide range of sectors. We work across naming, logo creation, brand strategy and execution, creating guidelines and assets for client use.

Campaign – We work on campaign ideation, creative and final execution across all channels.

Content – We partner with a range of content producers, photographers and videographers to deliver for our clients.

Brand Activation – We work across launch events, pop-ups, in store takeovers and outstanding exhibition stands.

Website and Digital services for a technology loving studio.

Website UX & UI – We work through customer journeys, wireframes, user experience and interaction.

Website Design – We design websites and working prototypes from the ground up.

Website Build – We build and deploy websites across multiple platform architectures and languages.

Conversion Rate Optimisation – We bring together user research, analytics, UX design, content and website development to remove friction and drive action.

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